Marketing Plan? What the hell is that? So I've been doing some research and trying to figure out what I'm going to say back to this woman. I don't want to sound like an idiot! So I ask for your help? Firstly, here's what I've found.
Number One- Figure out your goals!
At first I thought, well obviously I want to sell my book. It's more than that. Do you want to be a best seller or just get your book out there. I had some trouble answering this question. I mean I want my book to do well but I don't have crazy goals. I guess I just want people to like my book.
Number Two- Audience!
It is completely unrealistic for all of you people who say your book is for everyone. It's not. Best sellers sell around two to three million copies. That many only reach three percent of the reading population. The odds that your book relates to everyone is very VERY slim. If you narrow down your audience and appeal directly to them, the odds that your book does well is high.
Number Three- Budget :(
I hate this one. I wish there was a way to get around the money aspect but there really isn't. You have to spend some money to get your book going. Whether that be buying adds, ordering books for free copies, creating a book trailer. All of that will pay off. The more you put in, the more you get out!
At first I didn't think this was important. I mean really who cares what the theme of the book is. They read it for the drama, the story and if there is a moral so be it. I am wrong, just for the record. The book shouldn't just be there for the story. You want your reader to gain some understanding, to learn something or to witness something important. Theme is important to establish because you can do a lot with it.